Palladium Hotel Group launches its Performance Marketing Campaign with AffiliRed

Palladium Hotel Group, the global corporation with hotels in major destinations across the world, has partnered with AffiliRed to launch its online performance marketing campaign. AffiliRed (www.affilired.com), which specialises in performance marketing for the travel and tourism sector, will be targeting global markets through itsnetwork of affiliate partners.

Founded in 1970, Palladium Hotel Group (www.palladiumhotelgroup.com) has more than 50 hotels operating across its consortium of brands. These include; The Royal Suites and Palladium Hotels & Resorts as well as Fiesta Hotels, Mallorca Rocks Hotel and Ushiaia Beach Hotel, three of the most popular destinations for young holiday makers in the UK. The partnership with AffiliRed will see these key brands launch individual performance marketingcampaigns across AffiliRed’s high impact networks.

Ismael Varela, traffic manager at Palladium Hotel Group said:

“AffiliRed’s international affiliate network will enable us to target and connect with new markets through performance marketing.

This collaboration will help us to improve our brand positioning in each country, connecting with markets that are interested in our products. This strategic campaign will give us a greater understanding of the market and allow us to guage which offers are relevant for each segment and at which time of year. “

He added:

“The UK is a key European market for us and we are looking to strengthen our presence here. AffiliRed’s unparalleled knowledge of the travel sector and their multiple network approach will help us achieve our objective. “

Diego Gomila, founder and CEO of AffiliRed, said:

“We’re thrilled to announce the partnership with Palladium Hotel Group and we look forward to growing their online presence through the performance channel. We look forward to working closely with the Palladium Hotel Group’s teams to explore new opportunities and develop their digital strategy across all the programmes.”