The .com site, working in harmony with a fresh and invigorated view of the Massey Ferguson brand, went live on the 10th November at the world’s largest agricultural machinery fair in Germany ‘Agritechnica’. The new .com site is delivered in a number of language variants*, supporting primary languages from the EMEA regions and more. A partially responsive design, the new site is a significant departure from the existing web presence and seen by Massey Ferguson as the first of many stages to establish Massey Ferguson as a world leader in digital communications within the agro machinery market place.
The story
Massey Ferguson, part of one of the world’s largest agricultural equipment manufacturing and distribution Companies, the AGCO Corporation, operates within over 140 countries worldwide through a network of over 3000 dealers. Massey Ferguson approached Rufus Leonard to develop the next phase of digital communications – the design and build of their new .com online presence to support sales in North America, Europe, the Middle East, Africa and South East Asia. In recent years Massey Ferguson’s online presence has grown organically reflecting a rapidly evolving market place. Like most industries, digital communications now sit at the core of product sales and promotions.
Seamless design & build
Massey Ferguson wished to build on the existing Open Text solution (formally RedDot) where Rufus has developed a significant skills base. Coupled with additional .Net skills Rufus was able to provide a number of flexible options for development.
The concept behind the new .com site was to take the strengths of the brand and evolve them on-line, striking a new chord within the agricultural manufacturing business. This meant a clear and coherent site navigation which could embrace tablet and mobile devices, while delivering product and service details with clarity and innovation.
Massey Ferguson unveils new website with Rufus Leonard http://t.co/SrGokdiAH5 via @thedrum
— Will Corry (@slievemore) November 14, 2013
A critical aspect of our technical solution was to provide a framework from which future standalone applications could be driven. This will mean the content management system will also perform as a depository of product data for sales and prospecting plus a future publishing platform for rich content and App development.
As part of the overall solution it was essential Rufus was able to work seamlessly with 3rd party applications and vendors such as the new sales tool. The Sales tool has been built and managed in Germany, providing a new generation of product configurators delivering new marketing ranges and packages essential when identifying the right product.
In addition to the design and build project Rufus has recently agreed a Master Service Agreement with Massey Ferguson to provide ongoing support and maintenance for the site.
Pingback: Rufus Leonard creates Massey Ferguson new .com site - Just Get Inspired