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The Power of First Party Data

Acceleration will present case studies on how to leverage first party data for differentiated ad products and more effective customer marketing.

SPEAKER:
Jonathan Tate, Head of European Business Development, Acceleration

SESSION TYPE:
Keynote Intro

Keynote Presentation:

A Multiplier to TV

What happens when the world’s most pervasive broadcast medium intersects with a live, public and conversational platform? TV and Twitter are increasingly shaping one another, creating new opportunities for brands and broadcasters.

SPEAKER:
Oliver Snoddy, Head of Planning UK, Twitter

SESSION TYPE:
Keynote Presentation

Changeover

Track 1:

The Evolution of Screens and Use of AR

Ambarish will be speaking about the evolution of screens and the way users use their phones. The exciting world of AR and its use of data and dynamic targeting in a world of Google glasses – including a demo on what’s possible in today’s world.

SPEAKER:
Ambarish Mitra, CEO & Founder, Blippar

Track 2:

Overcoming Challenges of Cross Screen Measurements

One can only ever measure one screen when looking at a person. Nielsen has introduced TV measurement vs. online measurements with OCR and XCR tools. Given some case studies, Andrew will show how to overcome challenges in a multi screen world.

SPEAKER:
Andrew Bradford, VP, Nielsen

10:45 am – 11:10 am

Networking break

Adobe Sponsor Session:

Fireside Chat with French Television Broadcaster, M6 Group & Adobe Primetime

Join M6 and Adobe Primetime for a discussion around dynamic ad insertion in simulcast, live and on-demand programming across screens. Key areas of discussion include:

• How can the industry prepare for dynamic ad insertion into simulcast and live broadcasting across screens?
• What’s the optimal way to create a an engaging, personalized viewing environment?
• What infrastructure changes are necessary to drive advertising and content access revenue higher?

SPEAKER:
Martin Boronski, Chief Technology Officer, M6 Group
Steve Allison, Senior Manager Evangelism, Adobe Video Solutions

SESSION TYPE:
Sponsor Session

Industry Panel Sponsored by YuMe:

How to scale the “2nd screen”?

How do creative and innovation link the scale to the 2nd screen? Which ways can you utilise TV against other screens and scale branding efforts?

SPEAKER:
Bill Scott, easelTV
Ilicco Elia, LBi
Paul Lyonette, UK General Manager, YuMe

SESSION TYPE:
Industry Panel

Lunch

Keynote Intro from Adap.tv

SESSION TYPE:

Keynote Intro

Keynote Presentation:

Innovation from a Broadcaster Perspective – How X-Factor Went Multi- Channel

ITV has been embracing the challenges to capture the attention of their audience. By using the X-Factor …..[app, game, voting system] ITV has shown how to engage with their audience across multiple screens and channels.

SPEAKER:
Jon Block, Controller of Commercial Digital Products, ITV

SESSION TYPE:
Keynote Presentation

Google Sponsor Session

SESSION TYPE:

Sponsor Session

Changeover

Track 1:

The Challenges of 2nd Screen Theories and Multiscreen Channels

How relevant is the 2nd screen and how content is leading the way in adopting multiscreen channels. Is Twitter and Facebook the new only social? What are the correlation between the screens and opportunities attached to it.

SPEAKER:
Dr. Steve Smith, Head of Thought Leadership, Starcom MediaVest Group

Track 2:

Overcoming Challenges of Cross Screen Measurements

The rise in multi-screen media consumption has given advertisers a new challenge. Join Ellie Edwards-Scott, MD of GroupM performance marketing agency QUISMA, as she discusses the ways in which marketers are coming to terms with this new ecosystem for performance advertising. Ellie will share best practice tips for tracking across mobile devices and show how advertisers can use re-targeting for maximum return.

SPEAKER:
Ellie Edwards-Scott, Managing Director, Quisma

15:40 pm – 16:10 pm

Networking Break

Outdoor + Screens – a powerful partnership

The first billboard dates back centuries. The technology developments throughout these years have been ground-breaking and interestingly, outdoor advertising has been at the tip of that process throughout, migrating and moving alongside the changing technology landscape. Geo-fencing, augmented reality, NFC, and digital outdoor advertising (the here and now) all showcase the ability of an old medium to be flexible in the midst of a relentless revolution. Chris Forrester, Commercial Director at Primesight, will take us through the exciting opportunities that advancements in screen, digital and mobile technology have presented outdoor advertising with.

SPEAKER:

Chris Forrester, Commercial Director, Primesight

16:20 pm – 17:00 pm

Industry Panel:

Multiscreen Attribution and Cross Platform Tracking

Is multiscreen attribution actually happening? Can you track cross platform? Will you be able to use TV schedules against your 2nd screen?

Sponsored by Mediaocean

SPEAKER:
Barnaby Chapman, Product Director, Europe, Mediaocean
Mr Indranil Datta, Brighttag
Nick Graham, Walker Media
Ellie Edwards-Scott, Managing Director, Quisma

SESSION TYPE:
Industry Panel

Wrap-Up Panel:

Transcending Screens

Following from last year’s success, we are wrapping up the day and trying to evaluate the significance and balance between the brand wanting the impact versus the ad operation measuring it.

SPEAKER:
Dr. Steve Smith, Head of Thought Leadership, Starcom MediaVest Group
Jon Block, Controller of Commercial Digital Products, ITV
Bill Scott, easelTV
Stephen Upstone, CEO and Founder, LoopMe

SESSION TYPE:
Wrap-Up Panel

Networking Drinks Reception