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Shaken & Stirred - Influential Brand Profiling and Positioning

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Steve Smith, Asda’s CMO, says their customers are the “driving force” behind their Christmas campaign

Lead story, Retail, Retail News / Leave a Comment

From www.marketingweek.co.uk –

Asda launches ‘no gimmicks’ Christmas ads

Supermarket takes swipe at rivals in campaign that shines spotlight on stories behind products.

Asda launches ‘no gimmicks’ Christmas ads | News | Marketing Week http://t.co/L9KfbXKFMV

— Will Corry (@slievemore) November 7, 2013

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