“We were looking for a flexible, agile solution that could offer us the opportunity to self-serve some of the less advanced campaigns” Sybil Barker, Senior Digital Marketing Executive, Which?,
Which?, the largest consumer body in the UK, has chosen Maxymiser, the global leader in cross-channel optimisation technology to help improve the overall customer experience.
Which? Ltd, offers a magazine, website and various other services for their members. It engages in advocacy campaigns on various consumer protection issues and aims to promote informed consumer choice in the purchase of goods and services, by testing products, highlighting top performing and inferior products or services, raising awareness of consumer rights and offering independent advice. As a not for profit organisation, the vast majority of Which?’s income comes from subscriptions to its products and services, with profits used to fund advocacy activity and inform the public on consumer issues. To learn more about Maxymiser, please visit www.maxymiser.com and connect with us on Facebook, Twitter and LinkedIn.
The organisation will work with Maxymiser to implement an optimisation roadmap to help Which? increase the number of visitors signing up for a trial membership to Which? as well as improve customer engagement throughout the site.
Sybil Barker, Senior Digital Marketing Executive, Which?, comments, “We were looking for a flexible, agile solution that could offer us the opportunity to self-serve some of the less advanced campaigns, whilst also partnering with an expert in optimisation with in-depth sector knowledge who could help build a detailed roadmap of campaigns that will make a real difference.”
Barker continues, “It was the combination of proven experience and expertise in optimising paywall environments and the sector-specific knowledge that led us to choose Maxymiser. We were also impressed by their verticalised offering and in-house industry specialists that can help us to achieve the fast-paced optimisation roadmap we desire.”
Barker comments, “The team at Maxymiser have already been extremely helpful and enthusiastic and we are currently in the process of drafting a sophisticated campaign roadmap. We are really looking forward to getting the campaign underway and also getting our team stuck in with the self-serve aspect.”
About Maxymiser
Maxymiser empowers brands to transform every digital interaction into seamless, relevant and engaging customer experiences with its cloud-based testing, personalization and cross-channel optimization solutions. Known for serving billions of individual experiences across every device, Maxymiser leverages customer data to dramatically boost engagement and revenue, while also driving long-term business value. Recognized by Sunday Times as a 2013 Tech Track 100 company, Maxymiser serves nearly 10 billion experiences each month worldwide. Combined with a team of vertically focused digital experts, Maxymiser’s Customer Experience Optimization suite quickly delivers measurable results to every client through A/B and multivariate testing, segmentation, behavioral targeting and product recommendations for the web, mobile, social and email.
Maxymiser works with some of the world’s most iconic brands, including Avis Budget EMEA, Intercontinental Hotel Group, Mothercare, easyJet, Homebase, HSBC and Virgin Media. Founded in 2006, Maxymiser is headquartered in New York with offices in Chicago, Edinburgh, Dnipropetrovsk, Dusseldorf, London, Munich and San Francisco. To learn more about Maxymiser, please visit www.maxymiser.com and connect with us on Facebook, Twitter and LinkedIn.