From fashion.telegraph.co.uk –Rosie Huntington-Whiteley, David Gandy and Helena Bonham Carter bring magic and sparkle to M&S Christmas campaign – Telegraph. Marks & Spencer’s cinematic Christmas advert takes on a fantastical fairytale theme, with British beauty Rosie Huntington-Whiteley.
Marks & Spencer has released its Christmas advertising campaign online ahead of its appearing on TV from Wednesday as the high street retailer aims to turnaround clothing sales.
The ‘Believe in magic and sparkle’ campaign has taken a fantasy theme, with elements of Alice in Wonderland, The Wizard of Oz and Aladdin all incorporated within it.
Created by RKCR/Y&R, the advert, which has been released a day early on the retailer’s YouTube channel, features Rosie Huntington-Whitely, David Gandy and Helena Bonham-Carter.
Meanwhile, the retailer has released its half year results, which has seen group sales increase to £4.9bn, however its underlying pre-tax profit fell to £261.6m for the 26-week period, ending 31 September.
Group underlying operating profit was reported as £320.7m, down 9.1 per cent.