From www.jeffbullas.com
Launching a product using social media provides multi-media rich global platforms that makes it easy for each social network community to share the message and let other people know about your brand.
Promoting, marketing and launching any product globally was usually left to multi-nationals with big budgets and access to prime time TV and other expensive mass media and to be effective required multi-million dollar budgets
Read more at http://www.jeffbullas.com/2011/05/20/10-ways-to-launch-and-promote-a-product-using-social-media/#dxhZcx7F8ckxwqGo.99