Movers & Groovers / AudienceScience organisation restructure supports global growth strategy

Digital marketing technology company, AudienceScience®, has strengthened its global team to expand its enterprise Gateway platform and provide the enterprise structure and scalability that its growing global advertiser client base requires.

Mark Connolly has been appointed to the newly-created role of Chief Revenue Officer and VP of International with responsibility for leading the company’s global business development and revenue generation. Mark has the Global Sales, Global Account Management, Global Technical Client Services and Global Business Development teams reporting into him and is accountable for AudienceScience’s global operations. Mark joined the organisation in January this year as MD Europe and APAC.

Paul Dahill has been promoted to Director of Global Account Management. Paul, who joined AudienceScience in 2010 as Director of Account Management, Europe, and most recently held the position of Commercial Director, will be focused on implementing best practice and high standard service levels across client organisations worldwide. Controlling the account management functions at a global level will give greater visibility and provide clients with the flexibility to coordinate campaign activity specifically on a regional basis.

At the same time, Emily Riley has been promoted as VP Marketing, Product and Platform. Having joined AudienceScience as VP Marketing in 2012, this newly created role will bring together campaign performance, operations and product teams to work closely together as a global team to optimise AudienceScience’s development lifecycle. By working together globally, the teams can accelerate developments, and scale and replicate findings and technologies from specific markets to provide faster solutions to meet the needs and expectations of AudienceScience’s clients.

Mike Peralta, CEO AudienceScience, comments: “The announcements signify the buzz AudienceScience and indeed the digital advertising industry is experiencing right now. We are on the cusp of a significant pivot in the ad tech sector where brands are taking more control of their digital marketing technology investments and ROI.

“It is an exciting time as we continue to work closely with our global clients to develop digital advertising advancements in targeting, scale and analysis across multiple channels and platforms. We have made significant investments to ensure we continue to lead in revolutionising this fast moving marketplace and I am confident that with this restructure, we have the best team in place with deep industry knowledge and proven media experience to be able to do so.”

The restructure follows AudienceScience’s recent announcement of the appointment of Natalie Mazer, formally VP Product Management at Videology, as VP Strategy and Development. Natalie will also be working as part of AudienceScience’s Global Leadership team with responsibility responsible for the continuous development and evolution of the future strategic roadmap.