Case Study : cartRecovery helps Alpine Elements boost bookings

Alpine Elements is a specialist travel company in the activity holidays sector, helping more than 20,000 people find their dream holiday every year. Critical to this success is the company website, the first port of call for the majority of its customers. Increasingly, the company found a significant number of consumers were abandoning their baskets at the checkout and it needed a solution.

In August 2013 Alpine Elements started using cloud.IQ’s cartRecovery tool to track and recover abandoned carts by automatically remarketing, across multiple channels, to customers who drop out during the checkout phase. “Since implementing cartRecovery we have experienced at least a 25% increase in bookings, which is hugely significant,” says James Hardiman, founder and director of Alpine Elements. Read ON