IRX 2014 : The anatomy of a perfect retail email – optimization for maximum conversions

First of a series of articles on events, workshops etc. you should not miss in early 2014. This one features a special workshop at the Internet Retailing Expo in March

1. Practical analysis tips to shape your email strategy
2. Insight into the subject line terms that drive open rates
3. How to design the right way for HTML emails
4. Optimization for mobile devices

The IRX 2014 workshops are a complete programme of hands-on, practical, training focused sessions delivered by leading companies in the industry. Events : The anatomy of a perfect retail email – optimization for maximum conversions.

http://www.internetretailingexpo.com/

Room 3
Date and Time: Wed 26 March, 13.30

Make your emails smarter, work harder and drive conversions the way you’ve always dreamt they should. Great email design impacts on your brand heavily in the inbox. Isn’t it time you started using every element of an email to your advantage?

During this workshop, Reena Mistry, Marketing Director at Adestra will impart invaluable best-practice advice for ensuring the anatomy of your retail emails are optimized to perform. Email best-practice doesn’t stop at design either. During the presentation, Reena will take a holistic view of a campaign’s make-up, sharing leading strategies for every element from pre-send analysis, subject lines, email creative and mobile optimization.

You’ll walk away with

1. Practical analysis tips to shape your email strategy
2. Insight into the subject line terms that drive open rates
3. How to design the right way for HTML emails
4. Optimization for mobile devices

Reena Mistry
Marketing Director, Adestra

A specialist in B2B marketing and building leading corporate brands, Reena’s proven industry experience spans more than 10 years. Having held agency and client side positions for numerous marketing organizations, Reena’s fully conversant with the issues facing B2B businesses and more importantly how to solve them in today’s ever changing digital landscape.