By Katarina Nielsen
Reading this past (below) WARC, it comes as no surprise that some luxury brands fail when it comes to integration. Failing in delivering consistent messages… and experiences across all channels damages the relationship brands have with their existing and potential customers.
Especially when it comes to luxury where every interaction and experience, should be flawless! So why are luxury brands not creating strategies and content that is based around organising ideas that are built for integration? Read On
Because many luxury brands still believe that their clients will not shop online, that they are too sophisticated for social media, and that the only way to attract their attention is to put a glossy advert in a glossy magazine.
How wrong they are… See the full WARC article below (for the online version see here):
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