Creative agency LOVE has completed a new TV advert for Johnnie Walker Black Label with British film director Jake Scott.
JWBL 60sec LOVE from LOVE. on Vimeo.
Filmed in Bangkok, the advert sets out to capture the “big bold flavours” of Diageo’s best-selling whisky and features exploding fruits, spices, flower petals, billowing smoke and the Striding Man character it first introduced last year.
It’s the Manchester agency’s latest work for the brand after a whisky house in Seoul earlier in the year.
The ad is launched in China this month as part of a wider campaign to engage with a youthful Chinese demographic; other cities will be targeted next year. The 60, 30 and 15-second TV spots are being supported with outdoor advertising.