From sesconference.com
Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today’s digital marketing & advertising industry at SES. Read on
Bringing Together Paid, Owned and Earned Media
SES London returns this February with a comprehensive agenda to guide you through the new marketing landscape of Converged Media. Businesses can no longer treat their paid media separately, nor can they rely on one marketing channel to attract and engage audiences. Paid, owned, and earned media need to work together to reach consumers across numerous channels and devices.
Topics to be covered include:
Integrated
Paid
Owned
Earned
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