It’s not been a good couple of weeks for Havas CEO David Jones with Havas in the UK losing the big S…Read on ….
It’s not been a good couple of weeks for Havas CEO David Jones with Havas in the UK losing the big Santander banking account to WCRS and now the rather larger global Volvo account shipping out from Havas network Arnold to Grey. Grey London will be the lead agency on the account, probably under the nom de plume Team Volvo or something.
The review apparently focussed on the launch of the next Volvo XC90 set for next year. Volvo has been struggling in recent times as an independent company since being cast adrift by Ford’s Premier Automotive Group but the, now venerable, XC90, a big 4×4, has kept its end up remarkably well against the likes of BMW, Land-Rover, Mercedes and Lexus. 4x4s, unlike Volvo’s saloons, are remarkably profitable.
Volvo is now owned by China’s Zhejiang Geely Holding Group and, as such, must have been open to a big sell by Grey owner WPP. WPP has the strongest presence of any of the Western marcoms companies in China, where Volvo is selling well. Read on ….