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20th Century Fox marketing chief Bettina Sherick and advertising legend Dave Trott to keynote iMedia Summit

Bettina Sherick , 20 th Century Fox’s SVP Strategic Digital Marketing and acclaimed advertising creative Dave Trott are the latest heavyweight speakers to confirm for the invite-only iMedia Summit    ..Read On ….

SuperGuide to UK Conferences & Events .. January – June 2014

Bettina Sherick, 20th Century Fox’s SVP Strategic Digital Marketing and acclaimed advertising creative Dave Trott are the latest heavyweight speakers to confirm for the invite-only iMedia Summit at London’s BAFTA venue on 24 April.

LA-based Sherick heads up 20th Century Fox’s global digital marketing and content development strategy for theatrical releases and will provide the inside-track on the Hollywood studio’s content-driven approach to marketing major movies including Mitty and spring/summer 2014 releases XmenDays of Future Past and Dawn of the Planet of the Apes.

 

Trott, one of the most frequently awarded advertising creatives, is responsible for iconic campaigns including Hello Tosh got ToshibaAriston and On and On and Pepsi’s Lipsmackin’ Thirstquenchin’ Acetastin’ Motivatin’ Goodbuzzin’ Cooltalkin’ Highwalkin’ Fastlivin’ Evergivin’ Coolfizzin’. Currently Chairman of The Gate London, Trott recently published the best-selling book Predatory Thinking (available free of charge to Summit delegates) and will provide anecdote-based inspiration for creative and competition-beating creative ideas.

Click here for a new iMediaConnection interview with Dave Trott.

Please call Dan Brain on +44-(0)20-3615-1697 or email danielbrain@dmgevents.com for more information about speaking opportunities.

iMedia Summit passes are allocated free-of-charge to brand, agency and publishing purchase decision makers. Passes include full access to the conference, round-table discussion groups, drinks reception, dinner and party.

About iMedia

The iMedia Digital Summit is produced by dmg events’ digital marketing division. iMedia provides the marketing and media industry with business critical information, networking opportunities and B2B commercial solutions through a global programme of themed iMedia Summits and online publishing arm iMediaConnection.

dmg events also organises 9 ad:tech events in North America, Europe, Asia and Australasia. ad:tech is the world’s largest digital marketing, media and technology trade show.

iMedia Communications and dmg events are both subsidiaries of Daily Mail General Trust (DMGT) and part of a portfolio of brands including The Daily Mail, Mail Online, Metro, jobsite and Zoopla.

For further information please contact:
Dan Brain t. +44-(0)20-3615-1697
Content Manager, iMedia &ad:tech London
danielbrain@dmgevents.com

SuperGuide to UK Conferences & Events .. January – June 2014