CBS Outdoor International, the outdoor media owner bought by the private equity firm Platinum Equity in September, is to rebrand as Exterion Media on 21 January.
CBS Outdoor International, a leading Out-of-Home advertising company, today announces the completion of its rebrand. From today, the company will solely be known as Exterion Media. This follows the acquisition of CBS Outdoor International in September 2013 by Platinum Equity, a leading private equity firm specialised in mergers, acquisitions and operations.
Antonio Alonso, the chief executive of CBS Outdoor International, said: “Our new name truly underlines the fact that we are a newly independent business. It signifies the start of an important chapter, not just for us, but also for the impact we will have on the world of out-of-home advertising as a whole.”
Leon Taviansky, Chief Operating and Financial Officer said: “We are very excited to be operating under the Exterion Media brand. It demonstrates a new chapter in the world of Out-of-Home advertising and we are looking forward to developing more insights and bringing innovation to a medium that continues to capture the eyeballs of millions of potential customers for advertisers”.
According to WARC, (www.warc.com) the marketing intelligence service, Out-of-Home has been the fastest growing advertising category globally after the internet. WARC predicts 2.8% year on year growth in 2013, rising to 3.7% growth in 2014.