Volvic Sparkling launched alongside new flavours for Juiced and Touch of FruitVolvic® will add even more flavour – and some extra sparkle – to the soft drinks market in 2014 with a delicious new selection of flavours and formats across its Volvic®, Volvic® Touch of Fruit and Volvic® Juiced ranges. www.volvic.co
Volvic® Touch of Fruit will kick off the 2014 Brazilian celebrations with a Brazil-inspired Special Edition Coco-Pineapple flavour, available in 50cl and 1.5l. A new core flavour, Volvic® Touch of Cherry, will also join the range in 50cl and 1.5l formats. Volvic® Touch of Fruit multipacks will now come in a 6 x 50cl pack, with the addition of Volvic Touch of Summer Fruits 6x50cl multipack to extend the flavour range.
Volvic® Juiced will expand its range of flavours with new Special Edition Perfectly Peachy flavour in 50cl and 1.5l, as well as a new core strawberry flavour, available in 1.5l. .
Volvic® natural mineral water will also launch a 1.5l sparkling format available for sale in grocery, following a successful trial in route to market throughout 2013.
All the new formats and flavours will be rolled out throughout January and February.
Jenny Beral, Senior Brand Manager for Volvic® said: “We are delighted to be able to share these fantastic new flavours with consumers. Volvic® fans will now be able to choose from six tasty Touch of Fruit flavours including the Brazil-inspired Special Edition, and five delicious Volvic® Juiced flavours. With a plain sparkling option also now available, there has never been so much choice within the Volvic® brand.”
The launches will be supported with a range of barkers, wobblers and freestanding display units. Later in the year Volvic®’s biggest ever marketing campaign will be launched across a wide range of traditional and new media channels.
About the Volvic® range
Volvic® Natural Mineral Water is sourced in the French Auvergne region, where it is filtered through six layers of volcanic rock which gives it a unique volcanic mineral composition. Volvic® is sold in more than 60 countries and includes natural mineral water and flavoured drink ranges.
The Volvic® Juiced range, launched in 2012, is available in Special Edition Perfectly Peachy, Strawberry, Berry Medley, Cloudy Lemon and Orchard Apple flavours.
Volvic® Touch of Fruit is available in Special Edition Coco-Pineapple, Cherry, Strawberry, Lemon & Lime, Summer Fruits and Orange & Peach flavours. Volvic® Touch of Fruit also comes in sugar-free Strawberry and Lemon & Lime flavours.
About Danone Waters (UK & Ireland) Limited (DWUK)
DWUK is the parent company of the bottled waters and beverages produced by evian®, Volvic® and BADOIT®.
DWUK is a member of the Worldwide Groupe Danone family which also includes Danone Ltd, Danone Baby Nutrition and Nutricia Medical.
For more information visit our UK website www.danone.co.uk or global website: www.danone.com.
For media enquiries please email alex.valk@danone.com or call 0208 799 5815.