Most people will remember the John West bear ad of a few years ago. Well there has been a kidnapping of that same bear so that he can be in a new funny film featuring him as a rather alarming grizzly bear in search of ‘natural’ ingredients in a Chobani commercial.
If the backdrop looks familiar in the ad that’s because the commercial was shot in Hope, B.C. Canada. Birthplace of Rambo, First Blood. Where was John Rambo to tackle the bear?? He would of just cuddled with him CG bear or not.
It’s all part of a new ‘How Matters’ campaign – meaning how Chobani makes the stuff That’s all very well but the outcome is John West called. They want their bear back. They want the handler back also.