TheMarketingblog

Law School shocked over racy Diesel ‘hotties’ ad shoot

This is an oldie but goldie / From www.adrants.com

When they gave Diesel permission to use their library last March for a ten hour ad campaign shoot, did the Brooklyn Law School really think the outcome wouldn’t be racy? Apparently not because the school now regrets allowing the brand to use their facilities.

In an email to students and staff, the school’s Dean wrote, ‘We are as shocked and mortified as you must be by these photographs. When the school gave its permission to do the shoot, the school was assured that the photos would be in good taste. They are not.’

The library at Brooklyn Law School is fast becoming the most sexual law library in America. Last week, the class of 2010 dedicated a plaque inside the library warning students, “It’s supposed to be hard.” This week, we’ve learned that the law library also plays host to some hard bodies.

Apparently, Brooklyn Law allowed models from Diesel Jeans to use its law library for a photoshoot. The jeans didn’t stay on for long. Ladies and gentlemen, I present to you the law library for the 67th best law school in America….

WARNING: The pictures after the jump should be safe for work — there’s no nudity — but they are mildly risqué. Read on at your own risk.

 

A spokesperson for Brooklyn Law School told Above the Law how the photo shoot came about. Apparently school officials were caught a little bit off guard by the nature of the shoot:

Television and movie producers frequently ask for permission to use our beautiful facilities as a backdrop and we try to oblige when we can. When we gave Diesel jeans permission to do a photo shoot, we understood that jeans, and not what is worn under them, would be the subject of the shoot. We would not want to create the impression that the featured attire was approved by us.

Well, I for one approve of the featured attire. And really, I don’t think the issue is the clothing, so much as the setting. You know what I mean? Check out this desk:

Undoubtedly there is a Brooklyn Law student reading this post at that very desk. And I bet that person didn’t think to put on a condom before he started studying today.

But Brooklyn Law students shouldn’t be embarrassed by this use of their library. No really. It’s cool. I mean, take a look at this one. It’s very tasteful:

You can see the full photoshoot here.