Thanks to adRants for this … The online retailer, Red5, RKCR/Y&R has created a campaign that highlights those awkward moments when your loved one opens a present and it’s not quite what they expected. The message, of course, is that had the gift givers only used Red 5, they would have found a gift that their loved one would have loved.
That or a dose of common sense. Nothing like a campaign that screams, “Hey, you’re an idiot but we want you as our customer!” We suppose you could argue it’s a schadenfruede approach to things which, of course, makes it a perfectly acceptable campaign, right?
