UK advertising forecasts rise Highest y-o-y growth for three years fuels optimism
10th January 2014: UK advertising forecasts for 2014 have been upgraded to £18.8bn – growth of 5.3%. The move follows the release of Q3 2013 data which showed ad revenues at their highest rate of year-on-year growth since 2010.
Adspend is now forecast to reach £17.8bn in 2013 (up 3.8%) and £18.8bn in 2014 (up 5.3%).
Total UK adspend grew at its fastest rate in three years in Q3 2013. Expenditure for the period reached £4.2bn, up 5.5% year-on-year.
Growth was driven by internet (+13.7%) and TV (+14.5%) with out of home performing better than expected – it had been forecast a double digit drop following exceptional, Olympic-driven performance in Q3 2012, but declined just -4.8%.
Tim Lefroy, Chief Executive of the Advertising Association said:
“Advertising bounced back to pre-recession levels in 2012 and keeps on bouncing. Economists take note, adspend is more than a bellwether – it has been shown to drive GDP growth, not just follow it.”
Last year saw an important change in methodology that allows subscribers to the AA/Warc Expenditure Report to view the impact of online adspend for newsbrands, magazine brands and TV. This approach is a truer representation of today’s media landscape and provides a view of adspend that is relevant to agencies, advertisers and media owners now and into the future.
|
|||
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|||
|
|||
|
|||
