This Saturday RatedPeople.com, the UK’s largest tradesman recommendation site, will be launching its £4 million multi-media campaign.
The adverts, which feature Phil Spencer, demonstrate the breadth and scale of RatedPeople.com’s offering, highlighting that while nine out of 10 homeowners believe it’s hard to find a good tradesman, RatedPeople.com empowers homeowners to find a variety of tradesmen.
The new campaign marks a 40% rise in advertising spend from 2012 and will be rolled out over a period of 15 weeks of TV throughout the year.
Painter:
RatedPeople.com, the UK’s leading online marketplace connecting homeowners with quality, local tradesmen, has announced today that it will be launching a £4 million national advertising campaign on 22nd February.
The creative for the multi-media campaign, has been produced by RatedPeople.com’s in-house team, and features brand ambassador, Phil Spencer. The advertising campaign will be executed across TV channels, Channel 5 (sponsorship) and Sky News; national radio station, TalkSport; and newspapers, The Sun and Sunday Times.
The series of three adverts highlight that while 9 out of 10 homeowners believe it is hard to find a good tradesman, RatedPeople.com empowers homeowners to find a wide variety of tradesmen. The service provides homeowners with the information they need to hire the right tradesman for their job – however big or small – with over 380,000 crowdsourced homeowner ratings based on quality, reliability and value for money.
The new campaign, which has been directed and produced by Matteo Pizzarello, marks a 40% rise in advertising spend from 2012 and will be rolled out over a period of 15 weeks of TV throughout the year.
Director of Brand and New Business, Marek Mossakowski, said on the announcement, “Our new advertising campaign will continue to deliver our ongoing objective of driving awareness of the Rated People brand to both homeowners and tradesmen. The creative is an evolution of the original brand launch, putting greater emphasis on breadth and scale of Rated People’s offering.
“With the decline in traditional directories, this latest campaign aims to cement RatedPeople.com’s position as the leading online marketplace in the home improvement industry. Building a strong recognisable brand is key to achieving this goal.”