Colman’s shepherd’s pie mix comes to the rescue in this new campaign for the Unilever-owned brand from adam&eveDDB London
It’s narrated by a concerned father who’s cooking a comforting-looking typical British dish of shepherd’s pie for his daughter as she makes her way from a break up with her boyfriend (an event that the Dad was anticipating). In his reserved way, he’s too reserved to say any of this out loud, but gives her a hug and the meal, while the tagline is “Meals that say it all.”
The agency says the campaign “celebrates the truly British way of using comfort food to express the things that are difficult to say.”
adam&eve/DDB Celebrates British Reserve, and Home Cooking http://t.co/wK9TFZhb55 … pic.twitter.com/Kk749nQDUR
— Will Corry (@slievemore) February 19, 2014
Joanna Wright, brand manager for Colman’s dry packet sauces at Unilever UK, said: “With the strapline ‘meals that say it all’, the new advert demonstrates the way we use food to express ourselves, whether it’s to reward, sympathise, support or comfort.
“The 200th anniversary is a significant milestone for the brand – confirming that it continues to offer a quality and taste that families know they can rely on. Over the years, the range has expanded significantly from its launch as a mustard brand in 1814 and now offers a range of recipe mixes, condiments and gravies, spanning three categories and contributing over £89 million in total value sales.”
Adam&EveDDB created the ad that shows a young girl breaking up with her boyfriend and her doting father cooking a Colman’s Shepherd’s Pie to comfort the heartbroken girl. Watch the new ad here.
- Date
- Feb 18, 2014
- Agency:
- adam&eveDDB London
- Client:
- Colman’s
- Copywriter:
- Aidan McClure
- Art Director:
- Laurent Simon
- Production Company:
- Rattling Stick
- Director:
- Pete Riski
- Editor:
- Eve Ashwell
- Soundtrack:
- Nick Jakins
- Soundtrack:
- Mike Thornton
- Post Prod:
- Coffee and TV
- Audio Post:
- Clearcut
- Creative Director:
- Mike Crowe