Leading hair extension brand Cinderella Hair has been announced as the sponsor of two 5* series, American Idol and Tallafornia, in an exclusive deal secured by adconnection.
Having also secured sponsorship of 5*’s Celebrity Wedding Planner series 3, the deal aims to increase exposure of the Cinderella Hair name using a vehicle that compliments the brand, adding to its growing sponsorship portfolio.
Produced by Sassy TV, the on-air promotional trailers and pre-roll video sponsorships will start at the end of March, aiming to reach women between 18-45 years of age interested in hair extensions.
These recent sponsorships mark Cinderella Hair’s fifth and sixth TV sponsorship on the Channel 5 portfolio, with previous including Hen’s Behaving Badly and All About Amy proving to be extremely successful at driving website traffic and building brand recognition.
Jason Posner, director at Cinderella Hair, said: “As the Cinderella Hair brand grows and evolves, so too has our advertising. Having previously advertised on spot air time in the likes of TOWIE and Made in Chelsea, the switch to sponsorship has proven to achieve better results in a more cost-effective way. adconnection’s excellent media-owner relationships mean that we can confidently invest knowing that we will yield the most return on our spend”.
Ellen Birchenough, account director at adconnection, added “We’re delighted to have secured another two sponsorship deals on the Channel 5 portfolio for Cinderella Hair. As with past sponsorships, we are confident that this campaign will engage Cinderella Hair’s target audience in a sustained manner.”
For further information, please contact:
Ellen Birchenough, Account Director – adconnection
Tel: 020 7401 4830
Email: ellen@adconnection.co.uk
http://www.adconnection.co.uk/