From imrg.orgWe will be hosting our own ‘IMRG Knowledge Lounge’ at the Internet Retailing Expo on Wednesday and Thursday next week (26-27 March). / @etailexpo
Once registered you will be invited to book your session at Internet Retailing Expo
IMRG will be drawing on 23 years of experience in online retail and the knowledge of its 1200 members to bring you the answers to the questions you have about e-commerce.
In a rapidly-changing e-commerce market it’s hard to keep up with the pace of change and keep abreast of the latest developments and trends whilst focusing on running your own business. IMRG will bring a selection of specialists – available to answer your questions directly and provide you with the necessary guidance to ensure your business is well placed to thrive.
Here are the speakers confirmed to appear.
George Ioannou, Founder, Head of Digital & Wise
Conversion Rate Optimisation
- How can we improve our site to maximise sales?
- Which design will best convert?
- How can we increase online revenue?
- How do we start an A/B or multivariate testing strategy?
Digital Marketing
- How do we put a content marketing strategy in place?
- How can we calculate ROI from our social media activity?
- How can we use our data gathered from analytics to gain insight?
- How much budget should we assign to our digital marketing?
- Which marketing tactics should we be using and when?
- How should we measure success, and what are those KPI’s / metrics?
Email Marketing
- How can we increase my database size?
- How can we increase open rates and conversion?
- How often should we broadcast emails?
- When is it best to broadcast our campaigns?
- How should we plan a campaign?
- How should we embrace mobile?
Robert Turner, New Business Team Leader, Affiliate Window
Affiliate Marketing
- What is affiliate marketing?
- What is PPC?
- How does it/how do they work?
- Is affiliate marketing right for me?
- What is coming up in the online gaming arena over the next year (including next gen console information etc.)
- Gamification – opportunities and challenges
- How does one make the perfect cappuccino
Mobile Best Practices
- Measuring the Mobile Channel Opportunity
- Challenges Facing Retailers to Convert Sales via Mobile
- How to Increase Online Sales & Customer Engagement on Mobile
- Mobile Payments & Importance of Mobile User Journey
- How can I increase sales and improve customer engagement on mobile?
- I’ve encountered issues with my mobile checkout – how can this be improved?
- How important is the mobile channel for smaller/mid-sized retailer?
- Question about mobile payments & user journey
Andy Spencer, Director of Professional Services, Accordance
VAT in e-Commerce
- When to charge VAT – if I am selling to a customer in another Member State, which countries VAT do I charge?
- What VAT rate should be used – how do I determine if my goods are subject to a reduced or zero rate of VAT
- Pricing issues when trading into multiple territories – what impact does the rate of VAT that I have to charge have on my prices and what can I do about it
- Distance Selling Thresholds and sales figures – what do I need to take into account when looking at thresholds
- Retrospective VAT issues – what can I do if I should have been registered in the past in other Member States
- 2015 Legislation for electronically supplied services – what are the new rules and how will they affect me?
For more information about Internet Retailing Expo, and to book your place, visit www.internetretailingexpo.com.