TheMarketingblog

‘Money back if he walks’ bets / Oscar Pistorius trial

Is there a more repugnant betting firm?
A Paddy Power advert promoting a ‘money back if he walks’ offer for bets on the Oscar Pistorius murder trial has prompted numerous complaints to the Advertising Standards Authority, and an online petition for it to be pulled.

The company had already caused outrage earlier this week by offering odds on the outcome of the premeditated murder trial – 7/4 for a guilty verdict and 2/5 for not guilty – with many Twitter users branding the gimmick ‘vile’ and ‘disgusting’.

Now, the firm has gone even further, by offering losing bets a refund if the 27-year-old is found not guilty of murdering his girlfriend Reeva Steenkamp, 29, last year.

Read on…..