VP of product strategy and operations promoted to help activate advertising intelligence and digital media solutions across media and devices. www.exponential.com
Doug Conely has been appointed as chief strategy officer at Exponential Interactive, the global provider of advertising intelligence and digital media solutions.
Previously VP of product strategy and operations, Conely will now be responsible for shaping the company’s go-to-market strategy as the owner of product strategy and operations. He continues as a member of Exponential’s executive management team alongside CEO and founder Dilip DaSilva, CFO John Rettig, CRO John McKoy, CMO Philip Buxton and Steve Jones, chief strategy and operations officer at Adotube, the in-stream video advertising business that Exponential acquired in 2012.
DaSilva commented: “Doug has played an increasingly significant role as we’ve streamlined our messaging, products and operations across our media divisions. He has taken on increased responsibility for our go-to-market strategy and the operational side of our products. Meanwhile, his insights team has collaborated with marketing to significantly increase the visibility of our data and intelligence.”Conely said: “We build our own technology at Exponential, so one of my main tasks is to ensure my team works closely with our engineers to ensure we focus on creating products that continue to help advertisers and publishers be more effective in digital advertising.”
Prior to Exponential, Conely worked as a strategy consultant and investment banker before joining Yahoo’s European Strategy and mergers and acquisition team. During his four years at Yahoo, he became increasingly involved in its display advertising strategy and led the integration of Bluelithium in Europe. He then moved into ad product strategy where he was responsible for behavioural targeting and building Yahoo’s data partnership with Nectar. He has a Masters in Engineering from Cambridge University.
Conely will be based in Exponential’s London office.
About Exponential
Exponential Interactive (www.exponential.com) is the global provider of advertising intelligence and digital media solutions to brand advertisers. Exponential offers solutions in 26 countries worldwide and reaches more than 450m unique users every month.
Contact information
Alex Burmaster, Meteor Public Relations
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