BWP Primal has been appointed by Water Babies, the world’s largest baby and toddler swim school, following a three way pitch in December. BWP Primal was selected after presenting a year-long PR programme designed to build brand awareness amongst parents through news, features, research and partnership activity.
BWP Primal Director Louise Oakley says: “It goes without saying that every pitch win is exciting, but the passion for Water Babies within our team is truly extraordinary. We can’t wait to implement the strategic and fun programme we pitched to the Water Babies team and look forward to working with them to generate fantastic results for their business this year and beyond.”
Rachel McClure, Head of Marketing at Water Babies, says: “We could feel the team’s excitement as soon as we met them, so we are really pleased to welcome BWP Primal aboard!