Carat Manchester @CaratManchester has been appointed to Pizza Hut‘s media planning and buying business. The £11m media account now moves from incumbent Starcom Mediavest, however Starcom will continue to hold responsibility for the group’s takeaway business. Carat Manchester will work on all promotions regarding the dine-in menu and regional campaigns.
MEC @MECideas has been appointed to BGL Group‘s £110m media planning and buying account. The business was won following a head-to-head pitch against incumbent ZenithOptimedia.
Via @BradInsight
UM London @UMLondon has picked up Coca-Cola Enterprises’ £5m media planning and buying account, following a pitch against MediaCom and incumbent agency Vizeum. The agency will initially work on refreshing the brief for Appletiser and Capri-Sun.
Lida @lidalondon has picked up the direct and digital fundraising business for the Alzheimer’s Society following a competitive pitch. The agency will be tasked with creating campaigns to increase the number of supporters the charity has, as well as urging more people to get involved in events such as the Memory Walks.
Halifax has appointed Proximity London @proximityLDN to handle its CRM account after a four-way pitch against TBCH,Watson Phillips Norman and Mrm Meteorite. Tangible was the incumbent on the business. The BBDOagency will work with Halifax’s other agencies and across all of its product areas to enhance customers’ interaction with the bank.
Via @BradInsight