Latest FMCG news : All about Robinsons, Echo Falls and Capri-Sun

Squash brand Robinsons is aiming to transform the squash category with the launch of a new pocket-sized innovation.

Robinsons Squash’d is a super concentrate which is added to water, designed to appeal for the pocket or handbag to enhance healthy hydration and on-the-go consumption occasions.

Available to the grocery channel from early 2014, the Squash’d sub-brand has been created as part of Britvic’s wider vision to transform the squash category and open up new opportunities for growth. (more…)

Echo Falls is launching a refreshed look to contemporise its blends range and premiumise its core varietals offering.

Supporting the brand’s existing links with its fashion-conscious audience, the new-look collection is designed to shake up the category on shelf and has incorporated a number of key quality cues to give the portfolio a clear two-tier range and increased stand-out.

Marketing controller of Echo Falls, Amy White,  said: “The new designs for the Echo Falls blends range contemporises the feel of the wines, adding a touch of fun, while emphasising the femininity and personality of the range. (more…)

Capri-Sun is launching a new 89p price-marked pack for independent retailers and revamping the packaging of its 330ml range.

Capri-Sun 330ml is undergoing a complete redesign with colours that go to the pouch’s edge.

New graphics are designed to emphasise the use of spring water to better communicate the refreshment message and appeal to a young adult demographic and will feature on the Orange, Tropical and Apple & Blackcurrant flavours. (more…)