This fantastic infographic from Oktopost illustrates how LinkedIn can be a powerful lead gen tool for B2B marketers. Some of the key points from the graphic are:
- The vast majority (86%) of lead conversions on LinkedIn originate from discussion posts.
- 1/3 of these posts end with question marks, meaning that answering questions is a valuable tactic for lead gen.
- The average length of the posts that convert is 248 characters, meaning concise and professional beats long-winded and rambling any day of the week.
- And of course, LinkedIn leads the way with 80% of all B2B social media conversions. Here’s the full infographic:
