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Infographic / The US connected TV universe by demographics and media consumption habits

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The below infographic from Tremor Video @TremorVideo showcases the US connected TV universe by demographics and media consumption habits:…”

Only 14% of people watching video via connected TV devices are 18-34 men (oft considered the key early tech adopter group). 35% of connected TV devices are in the bedroom compared to 55% in the living room

  • Larger screens equal longer sessions: smartphones and tablets trail behind desktops/laptops in terms of time spent viewing clips per week. The average American watches:
    • Smartphones = 6 hours of video a week
    • Tablets = 7.5 hours
    • Laptops = 9.3 hours
    • Desktops = 11.8 hours

 

 

 

 

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