We have received news of the latest wearable eye- tracking technology. The plan is it will help retailers gain a better understanding of how people view product placements and promotions be it online or in-store.
While the current model has only just been released, the previous version which was launched in 2010 has been used by brands such as Carlsberg Sweden and many others.
‘Tobii Glasses 2’, #Tobii is the lightest and most advanced wearable eye-tracking research system in the world. Based on a new wearable eye-tracking platform from Tobii that will support research and consumer applications, Tobii Glasses 2 offers unprecedented functionality including wireless live viewing and opens up new opportunities for human behaviour research and discoveries in real-world environments.
Gaze tracking made possible with Tobii Glasses 2 http://t.co/bIyHdu0ALN pic.twitter.com/eLEm5aWkeJ
— Will Corry (@slievemore) May 20, 2014
The key new features include:
- Live View – the live viewing feature allows researchers to watch a video stream of exactly what a person is looking at, wirelessly and in real time on any Windows 8 tablet, while moving around freely in any environment. This feature is very easy to use, even for first-timers, and serves as an extremely valuable tool for a wide variety of qualitative research.
- True View – a wide-angle 1080p HD scene camera and four eye cameras are all built into the thin frame. This gives the wearer complete freedom of view and enables for the first time high-quality eye tracking of the “true view” of what participants see in large gaze angles, including peripheral sight. This feature, unique to Tobii Glasses 2, makes it possible to conduct studies of activities that naturally involve peripheral viewing, such as driving.
- Flexible Mapping – the new flexible manual mapping tool significantly reduces time for coding videos with gaze data. This feature helps researchers to easily aggregate more quickly and process data from multiple participants related to specific objects in the study environment, such as a store shelf or a second screen.
- Light, Unobtrusive Design – at 45 grams in weight, the Tobii Glasses 2 head-unit is by far the lightest in the world and looks and feels almost like a regular pair of sport glasses. These characteristics allow participants to have maximum mobility, be less distracted by the testing process and behave naturally, giving researchers confidence in gaining valid insights. This is especially helpful in testing that involves a lot of physical movement, such as sports research.
#Tobii officially launched the next generation wearable #eyetracker – Tobii Glasses 2 today. Check out the video! http://t.co/bxWnaDTaqD…
— Tobii Analysis (@TobiiEyeTracker) May 20, 2014