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The Mobile Sport & Automotive Masterclass will show sport and automotive executives how they can deploy the latest mobile marketing tools

The Mobile Sport & Automotive Masterclass will show senior sport and automotive executives how they can deploy the latest mobile marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes range from transactional mobile apps and tablet strategies to mobile sites, mobile CRM and mobile advertising.

At the free to attend, half-day event, delegates will hear from mobile experts during a brief initial presentation, before moving to a more in-depth consultation during the round-table discussions. In addition, a leading sport or automotive company will give a keynote about its mobile journey.