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Shaken & Stirred - Influential Brand Profiling and Positioning

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IAB study shows that of the £1.86 billion spent on display ads across the internet and mobile in 2013 28% (about £500m million) was traded programmatically

Advertising, Apps, Best advertising story, FaceBook, Google, iPhone, Lead Article, LinkedIn, Metrics, Mobile Marketing, Mobile/Tablet, Pinterest, Research, Retail, Retail News, Twitter

PROGRAMMATIC ACCOUNTS FOR 28% OF UK DISPLAY ADVERTISING http://t.co/JNEpjRHAeo pic.twitter.com/qnIesdghCg

— Will Corry (@slievemore) June 26, 2014

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