PR : ‘Masters of Hair’ campaign is launched in N. Ireland for Peter Mark

Peter Mark embraces a new style of Public Relations with Smarts Communicate

Peter Mark has announced the appointment of Smarts Communicate to oversee the brand’s communications strategy in Northern Ireland.

The partnership will see @smartscomm work closely with Peter Mark, Ireland’s most iconic hairdressing brand, to launch its ‘Masters of Hair’ campaign and the delivery of an extended communications programme that straddles PR, marketing and events.

Smarts Communicate is a specialist PR and marketing agency that operates internationally for a range of global brands from its base in Northern Ireland.

The first part of the Peter Mark campaign launches in early June and will take the hairdressing group’s marketing strategy in an exciting new direction as it seeks to drive engagement with younger consumers.

Peter O’Rourke, CEO at Peter Mark, said: “Smarts Communicate inspired us with their creative thinking and strategic approach to communications and we are thrilled to have such a bright and committed team handling our marketing and PR in Northern Ireland. We are really looking forward to working with them on a number of exciting projects.”

Leontia Fetherston, joint managing director of Smarts Communicate, said: “Peter Mark is one the country’s best known and most trusted hairdressing brands. Their philosophy is about pushing boundaries creatively and in that sense our organisations are kindred spirits.

“Peter Mark has been delivering consistently great hair for decades and we look forward to bringing to life creative PR strategies that will help put them at the heart of style moments Northern Ireland.”

Peter Mark takes on Smarts Communicate for Northern Ireland communications strategy: . http://t.co/IHoCjO5NDP pic.twitter.com/Toydev7rZm

— Will Corry (@slievemore) June 7, 2014