TheMarketingblog

PR Blunders : Hackney bar apologises ‘profusely’

The Bonneville is a new pub that’s opened in Hackney, London just this week. Last weekend (14 June) a young man entered the pub during its launch party, asking for help after apparently being stabbed across the road.

This led to some incredibly uncaring and inconsiderate tweets over the course of the night.

Along with a further reply of “some kid got stabbed over the road and decided to run into ours. Great look for our first week”

Most followers were rightly enraged by the offending remarks and a grovelling apology followed the next day.