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Real-time advertising, Directing online traffic from print, Native Ads, SkyParlour, ISBA survey

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SkyParlour has picked up the Outstanding Small Consultancy Award at the CIPR Excellence Awards

From www.themarketingblog.co.uk –

@SkyParlour! lands small consultancy gong at CIPR awards SkyParlour has picked up the Outstanding Small Consultancy Award at the CIPR Excellence Awards

 

Native Ads: Advertisers Obstacles and Publishers Benchmarks

From www.marketingcharts.com –

Market demand is the biggest obstacle to increased business in native advertising, according to half of premium publishers recently surveyed by Polar. But, on the other side,

 

Desktop continues to trump smartphone in directing online traffic from print

From www.themarketingblog.co.uk –

Consumers driven online by brand and charity print marketing are three times more likely to visit their websites via a desktop or laptop than a smartphone or

 

ISBA survey: advertisers still uncertain about real-time advertising | TheMarketingblog

From www.themarketingblog.co.uk –

ISBA and Infectious Media launching guide for advertisers to address issue Most advertisers in the UK are still uncertain about real-time advertising (RTA),

 

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