Batch and blast. Hit the database. E-Shot. These popular marketing expressions certainly don’t have positive connotations! Your subscribers expect personal and relevant emails on a non-disruptive schedule; Download the eBook Create Conversations Not Campaigns to discover how to stop blasting, and start creating relationships with your customers. Download now
Grande guide to social CMO You may wonder why CMOs would need to personally understand social media. Only 35 percent of companies having a digital marketing team, CMOs really need to step up to the plate.This whitepaper looks at the dos and don’ts of social media. Download now
Marketing strategies that deliver growth in profit and sales Cranfield School of Management’s world-renowned Professors Malcolm McDonald and Hugh Wilson lead the Marketing Strategy and Planning Programme in September 2014. This programme will help you target your most attractive customers and craft innovative, differentiated value propositions for each. Register now
Is your brand delivering on digital? In this free webinar, Tom Head founder and director of Lab will share his experience of helping B2B brands take advantage of this new buying landscape. The webinar will reveal how brands can devise and implement strategies to increase sales. Register here
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