This year, the world will be watching Brazil and this new ESPN spot by Wieden + Kennedy New York illustrates the lengths to which people will go to watch their favorite team.
Directed by Stacy Wall, it jumps from a BBQ in Rio to a crowded pub in England, to a social club in Ghana and a fishing boat off the coast of Valencia, Spain, then on to a Russian apartment, over to a car heading to Tehran, across to a bar at dawn in Osaka, Japan, then a guy skipping out of the office in Seattle, to a family barbecue in Mexico, and finally a research station in the Andes before landing back in Brazil