How to reduce the risk of lost revenue through a quality website
It goes without saying that businesses want to earn as much money as possible. Adapting to the modern business environment can be tricky, but keeping on top of the game is essential to success.
Finding a business that does not have some form of online presence, whether through a webstore or social media page, is difficult. Being online allows businesses to access to a vast marketplace that is unrestricted by location.
Having a quality website, therefore, can be the key to safeguarding against a loss of revenue. This could be due to the money generated by an online store, or simply increasing customer confidence by having an extra line of accessible communication.
However, having a quality website doesn’t just mean that it just looks good, has nice pictures and features every tiny detail of your business. Having an internet page that runs at a peak speed and is easy to navigate can be just as—if not more—important.
This isn’t just limited to standard websites accessed using a laptop or computer. Your page must be suitable for viewing on mobile phones and tablets, as this is becoming an increasingly popular way to use the internet.
Usage trends and optimisation
Comscore has revealed the pattern of internet usage in the UK for 2013 – and specifically how our device preferences change throughout the day.
In the morning, consumers tend to use their smartphone to access the internet, while laptops dominate the working hours. When at home, a tablet is the preferred tool for getting online.
Mobile web performance is therefore just as essential as computer performance, to make sure a maximum market share is achieved whatever time of day it is.
Testing your website’s performance
To ensure that all of your online media is performing to its best ability, website performance optimisation should be carried out.
Some of the features of website performance optimisation include: website health checks to establish the current state of your site; detailed advice to help you stay ahead of the game when it comes to web performance; and real browser testing to ensure that your page performs well on all forms of web browser.
With websites required to include so much information, as well as pictures, online stores and various forms of media, it is often the case that many suffer from very slow loading speeds.
This can damage user experience and could potentially lose customer loyalty. Luckily, NCC Group offers a range of services that can help keep your website performing at its peak potential.
Conclusions
If you have a website that is packed with information and great features, it will count for nothing if the loading time is poor, or if it doesn’t work on mobile platforms.
Having an optimised webpage and a quality website will ensure you are among the most competitive firms in your sector, and it could help to significantly reduce the risk of lost revenue through customer dissatisfaction or poor accessibility.