For the launch of the Dawn of the Planet of the Apes movie, experiential agency psLIVE @psLIVE_UK are commissioning two projections in London and Edinburgh to build hype around the new release.
To tie in with the cinema release date, on the dawn of the 17th July, pro-ape messaging such as ‘apes together strong’ will be simultaneously projected onto the facade of two iconic British landmarks; City Hall in London and Edinburgh Castle.
This one day activation aims to raise awareness of the movie and promote the ‘apes versus humans’ strategy in an innovative way, using never before seen synchronised projections.
Apes, together, STRONG! A message from Caesar as #DawnOfApes hits UK cinemas TODAY pic.twitter.com/Ror6EwjB5M
— Apes Movies UK (@ApesMoviesUK) July 17, 2014
The activity forms part of a wider national campaign which will roll out across high impact digital screens, bus T-sides and beer mats, and also featuring live updates.
To receive more information and all the latest updates follow #dawnofapes or check out the website – www.dawnofapes.co.uk.