SignalAd improves Western Union’s online advertising effectiveness by 97%
Affectv’s SignalAd technology demonstrated a 97% increase in conversion rates of their online banner advertising in a test campaign with Western Union. By understanding and translating the real-time data people produce as they go about their daily digital lives into relevant signals, @Affectv can deliver a new standard in digital advertising; SignalAds.
Affectv were tasked with finding a highly niche audience within a competitive money transfer market and reaching them at scale, as Western Union looked to magnify their reach among specific regions in the UK, challenge consumer assumptions about money transferring services and attract new customers to increase business growth.
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During the campaign trialling Affectv’s SignalAds, which comprised a fifth of the overall campaign, Western Union were able to overcome the challenges, attract new customers and heighten brand awareness amongst the target audience. The campaign saw a 97% conversion uplift with SignalAds compared to the standard ad banners without SignalAd.
Since the one month trial of SignalAd and the success that it has had for Western Union’s online advertising position, Western Union have increased their online advertising budget by seven times and booked in eight more online campaigns all using SignalAd technology.
Liubov Kapeva, Marketing Manager, Western Union Digital explains: “Affectv managed to understand the WU business and the ethnic marketing challenges we are facing. The SignalAd solution helped to improve our performance by 97%.”
Tuhina Srivastava, Planner and Buyer, Lowe Profero London comments: “It has been absolutely fantastic working with Affectv who have demonstrated excellent knowledge and a deep understanding of our client’s businesses. The response to briefs reflect clever data use backed by thorough research and smart insights.
A very pro-active team which is always reaching out with new ideas to deliver value by targeting the right audiences in different/unique ways. Signal Ad in particular has been very successful across a variety of our campaigns delivering an unexpected ROI and smashing targets.”
Glen Calvert, Founder and CEO, Affectv adds: “The Western Union test campaign has been a opportunity for us to show the real power of SignalAds as a stand alone solution for building better brand awareness and delivering digital advertising that is relevant for people, based on what we know is of interest to them right now. For Western Union to not only increase their budgets but sign up to eight campaigns using SignalAd technology, highlights just how influential and critical the product can be for a brand trying to drive engagement.”
