Business intelligence specialist SPA Future Thinking has launched a new Financial Services practice.
The practice has been set up to formalise the considerable amount of work already undertaken across the company in the Financial Services space. The intention is to provide senior Financial Services stakeholders with the strategic insight required to enable real business change.
The practice will specialise in:
- Brand tracking and benchmarking
- Marcomms evaluation
- Retail development and online customer experience
- New product innovation and sales forecasting
- Ensuring compliance with FCA regulations
The team of ten will be headed by Annabelle Truscott, Research Director and will provide a complete range of products and bespoke qualitative and quantitative research solutions, delivering insight that will aid strategic decision making for its clients.
Jon Priest, CEO at @SPAFutureThink said: “We are delighted to launch our Financial Services practice. We have a wealth of experience across this complex sector and believe that clients will benefit from the expertise of a dedicated team, who have a real depth of understanding of the financial services market.”