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The one about “fake ads than never ran or were never paid for – and then won an award”

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Terry, Richard and Mark: Tell me, are these winning Australian ads actually scam? - mUmBRELLA | Fresh Marketing News | Scoop.it

tim burrowes landscapeSerious questions have been raised over two Australian ad campaigns that won major awards at the Cannes Lions festival last month.

The agencies and brands behind them have declined to answer those questions. In this open letter from Mumbrella’s Tim Burrowes, he challenges the brand custodians of McDonald’s, Panasonic and the Cannes Lions to help get to the bottom of things.

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