Irn-Bru has released an impassioned and cinematic advert to celebrate the arrival of the Commonwealth Games in Glasgow.
The video, called IRN In Our Blood, features a good-humored narrative talking about Scotland’s attitudes to sport and it’s status as perennial underdogs, two elements why belie the passion Scotland has for sport and its sporting heroes.
Created by the Leigh Agency, the 1-minute long advert is a rally cry to all Scots in the build up to the Games to back their country and join a long history of impassioned Scottish people in supporting the Games in Scotland.
Done with added elements of humour, as you would expect from Irn-Bru, the advert sums-up what it is to be Scottish and climaxes with the strapline, Born to Support.
The humourous self-depreciating tone of IRN In Our Blood almost acts as a parody of sports adverts on the back of an influx of cutting-edge campaigns all depicting the high-tempo almost war-like elements of sport that have come about on the back of the World Cup.
Not only does this help the advert stand out, it also offers a bit of a reality check about the meaning of sport, but still has enough about it that it can raise the spirits and patriotic pride of a nation.
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