MyPlates ‘upset’ after ad watchdog receives more than 350 complaints against latest campaign
The volume and ferocity of complaints made against TV adverts for personalised number plate firm MyPlates “rocked our socks off”, its chief executive has said, as he admitted he will think twice over the content of future campaigns.
Daryl Head said he was “upset” that the commercials sparked such controversy, with the Australian Standards Bureau receiving more than 350 complaints for the three executions, although some are likely to be duplicates. Watch the video