E-goi :: Holy smokes, Canada has a new anti-spam law. Am I on the safe side? Help! http://t.co/N8pxWKM84e … pic.twitter.com/AChjmJtZ0I
— Will Corry (@slievemore) August 31, 2014
Powerful, easy-to-use marketing tools? E-goi’s got you covered!
That’s right. As of July 1st, the Canadian Anti Spam Legislation Act #CASL has been brought into force. Failure to comply can result in fines between $1 million (for individuals) and $10 million (for businesses).
Mother of God! How can I be sure my mailings comply? Fear not, that’s the easy bit: 1) Did EVERYONE in your list subscribe to your mailings using a double opt-in sign-up form? 2) Do you have records (IP address and subscription date) for each sign-up? 3) Do you use @EgoiPlatform (or any other ESP which auto-adds 1-click unsubscribe and a physical address to all your mailings)? Read MORE
BLOG – Canada’s Anti-Spam Legislation (CASL): 11 things digital marketers need to know – http://t.co/K4FFWgyBQdpic.twitter.com/PlZFyISXoe
— AdFarm (@adfarmtweets) August 19, 2014
Need #CASL compliance tips? Check out our latest blog post: http://t.co/0oqhWByLRl
— IBM Silverpop (@Silverpop) August 4, 2014