Jane Sherwood writes .. Innocent, Microsoft, Adobe, Intel and Silverstone are all spilling their digital marketing secrets at On the Edge Reading.
Our headline speaker, Joe McEwan, Head of Digital and Communities at innocent drinks will share how this esteemed smoothie brand has cemented themselves as one of the most loved in Europe. So, if you’re struggling with engaging your audience, this is the conference for you!
Join us to find out how you can avoid those marketing pitfalls and discover the latest developments that will propel you ahead of the competition in 2015. Book your ticket now!
On The Edge Digital Conference, Reading
ENTERPRISING ONE-DAY CONFERENCE FOR DYNAMIC MARKETERS WHO WANT TO SUPERCHARGE THEIR EDUCATION IN THE COMPANY OF THEIR PEERS.
Our engaging speaker sessions are complemented by more intimate round-table discussions, allowing you to fully engage with fellow delegates, where you will work alongside our specially selected experts, uncovering best practice strategies.
Why Attend
These are tough times for marketers. We face longer hours and larger workloads in an ever-changing industry with new technology and tactics. Now, more than ever, it is important to take time out and make sure that your knowledge is innovative, up-to-date and remarkable. Re-charge your mind away from the daily demands of work at a conference designed to challenge convention. Join our experienced speakers to find out how you can avoid your marketing ditch and find out the latest developments in marketing, that will propel you ahead of the competition in 2015. You will leave the conference refreshed, energized, and educated with new tools to implement immediately.
- Learn secrets and actionable strategies from some of the marketing industry’s leading figures
- Network with leading marketing professionals, build relationships and make new business contacts
If you want to have a competitive edge, this conference is for you.
Headline Speaker
Joe McEwan
HEAD OF DIGITAL AND COMMUNITIES AT INNOCENT DRINKS
Having developed world-class community engagement since 2007, Joe’s leadership has helped cement innocent’s reputation as one of the few brands that truly understands how to connect with consumers. As Head of Digital & Communities Joe oversees the creation of all of innocent’s digital and social content and directs outstanding consumer contact, ensuring the company maintains an open, honest and interesting line of communication with the people who buy its products.
Topic: How to inspire a meaningful connection with your community – an innocent drinks story
Joe tells the inspiring story of the innocent brand from West London start up fourteen years ago to its position as number one smoothie brand in Europe today, demonstrating that a willingness to communicate openly and naturally with consumers at every touch point is key to building an engaged community of consumers.
- The secrets behind innocent’s success at engaging consumers
- How to implement and sustain an outstanding customer-engagement strategy
- How to combine the online vs offline interaction for optimal results
- Top 5 community development lessons that can be transferred across any industry
Also hear from…
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JAMIE BRIGHTON
This event is designed for experienced, client-side marketers who are interested in furthering their knowledge and understanding of digital marketing. Attendees include Marketing Managers, Heads of Marketing, and Marketing Directors.
Agenda
| 08:30 – 09:00 Arrival & Registration with pastries & coffee | |
| 09:00 – 09:10 Welcome & Introduction | |
| 09:10 – 10.10 | The Reinvention of Marketing with Jamie Brighton Head of Strategic Marketing EMEA, Adobe |
| 10:10 – 11:10 | Unlocking the Potential of Search with James Murray, Search Advertising Lead, Microsoft UK |
| 11:10 – 11:30 Morning Tea & Coffee Break | |
| 11:30 – 12:30 | How Silverstone’s New Digital Approach Gained them Pole Position with Sibbs Singh & Hannah Bodley |
| 12:30 – 13:30 Lunch | |
| 13:30 – 14:30 | How to be a great client to get the most from your agencieswith Joseph Liu, Ex-Senior Brand Manager, Global Strategy & Communications, Häagen-Dazs |
| 14:30 – 15:30 | Storytelling with Pippa Chick, Head of Consumer Marketing for Nortern Europe, Intel Corporation |
| 15:30 – 15:50 Afternoon Tea & Coffee | |
| 15:50 – 16:50 | How to inspire a meaningful connection with your community – an innocent drinks story with Joe McEwan, Head of Digital & Communities at innocent |
*Please note that attendance is strictly reserved for experienced, client-side marketers only.