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In a world that has been dominated by Apple and Samsung, we’re heading back towards device fragmentation, with local vendors making credible gains in Asia and now Europe… with such diversity to cater for, marketers and developers have an even greater need to ensure they firstly understand the make-up of their mobile visitors, in order to capitalize on the opportunity to deliver more targeted messages through better online experiences.
Daniel Weisbeck – COO and CMO, Netbiscuits
Download the report summary infographic here.